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SOUTHSTART How to be f*&!*ng good at content & comms

How to be f*&!*ng good at content & comms

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18 November 2020


10:30am - 12:00pm



How to be f*&!*ng good at content & comms


Dive right in to this comms masterclass hosted by Joan Westenberg - an esteemed journalist and writer, responsible for growing the #1 Medium blog in the Asia Pacific region. Joan Westenberg is an award winning Australian PR director, contemporary writer, and creative. She is the Director of Content at Linktree and the founder of PR and communications firm Studio Self. Her approach to messaging, communication and semiotics has built her reputation as a writer, and she has been named as one of the leading startup voices in Australia by SmartCompany. Her writing has appeared in The SF Chronicle, Wired, The AFR, The Observer, ABC, Junkee, SBS, Crikey and over 40+ publications. Her regular work can be found on Pizza Party, a blog about creativity, culture and technology. Joan is the creator of, an open-source workplace inclusion hack, and the author of the book #DIY, a manifesto for indie creativity.


Joan Westenberg

Founder / Studio Self




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_SOUTHSTART is about people coming together, collaborating, talking ideas, and passing stories through generations.

Karl Telfer, Co-Founder at Yellaka

It’s been a super productive week at _SOUTHSTART. Great insights and learnings for me to take back home.

Anna El Tahchy, CTO at Nourish Ingredients

The energy in the room was amplified. The smiles multiplied. The connections strengthened. We all ended up on the winning team.

Julie Trell, Chief Play Officer at Playful Purpose

You guys throw a mean party. Nice to be a part of it. Thanks for the fun!

Simon Thomsen, Editor at Startup Daily

An incredible week at _SOUTHSTART, revelling in human connections, stories and new ideas.

Jeanette Cheah, CEO & Founder at HEX

The [Fintech] event I went to translated to real $$$ for us. [That] is the real impact of _SOUTHSTART events. Thank you!

Alison Nikula, Care App

I woke up this morning thinking, what the heck did I just experience? Very grateful to have met you all and will be back next year unconditionally. Thanks you absolute legends!

Lauren Black, Atlassian Foundation

I was struck by the uniqueness of this event as it started and continued to focus on us as humans – not just superstar entrepreneurs, but humans. We need this approach if entrepreneurs are to deliver the social and economic changes we need in the world.

Dr Sarah Pearson – Investor, Board Director, Advisor & Innovation Leader

All the team at _SOUTHSTART did an amazing job of making me feel welcome in their city, and the event itself was one of the most organised I've had the privilege of being involved in.

Cameron Adams – Co-Founder at Canva


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