What began with a handful of volunteers printing lanyards in a hotel room at 3AM has evolved into a small (but mighty) team known for transforming entire regions into living festivals of ideas, taking over wineries north and south, laneways, and local haunts like Golden Boy, Fugazzi, Peel St, Lake Breeze Winery, The Garden of Unearthly Delights and the National Wine Centre. No single festival or experience is the same. With each delivery, we fine tune our craft through deep reflection, listening and observation.