Julie Trell

Chief Play Officer
Playful Purpose
Julie was recently the Head of Telstra’s startup accelerator, muru-D. She came to the role with a vast and varied background spanning both startup and corporate environments. In her previous role as the Founder of Playful Purpose, she helped companies integrate meaningful philanthropy programs into their businesses. Julie was instrumental in launching SheEO Radical Generosity in the USA in 2016, a global initiative to transform how we support, finance and celebrate female entrepreneurs and launched SheEO in Australia in 2018. Prior to that, Julie has two decades of experience in corporate philanthropy, spending much of that time as a founding member and Vice President of All Things Fun, Meaningful & Rewarding at Salesforce.com Foundation.


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9 - 11 march