I am lucky to work with great people every day that care about making a difference in the world by making it easier for startups and SME's to raise capital and grow. And we get it done while making sure to make time for fun.
Startup founders do not want complex legal, accounting and tax issues when raising capital and giving employee options. The traditional process is beyond a nightmare. And from experience, I know that even after many meetings, emails, reading of complex documents and thousands of dollars founders don't understand the documents they're using.
At Cake we are on a mission to change this. Founders want to quickly and easily understand how to issuing options to their team. And when raising, they want a good deal using industry standard terms that will protect them.